When Yeti Cycles engineered their new line with a redesigned Switch Infinity, they had “recalculated infinity”. Commissioned to imagined the environment of 3 places where the natural laws have changed. New rules apply for new rides.
Client: Yeti Cycles
Agency & Creative direction: Good Fortune Collective
Photographer(s): Dave Trumpore , Eyeroam, Ben Page
Retoucher: Casey Kerrick
Production: Costume 3 pieces